How marketers are using the power of social websites to reach their projected audience.
They pop up on your own social media feed every time you scroll through Instagram, Snapchat or Facebook.
Walking down cobbled, city laneways inside latest eye-catching fashions. Striking a yoga pose in glistening sun over a white, sandy beach. Drinking a green smoothie at the latest hip cafe.
It’s the ultra-modern tribe called social networks influencers, and their power is exploding with a rapid rate.
Melbourne publicist and agent Genevieve Day noticed a digital media landscape changing about five-years ago, in the focus moving to social bookmarking channels including Instagram, Facebook and YouTube.
In 2019, Genevieve started her agency Day Management, comprising social influencers and digital personalities – including former reality TV star and media personality Tully Smyth, that has?more than 220,000 Instagram?followers.
“The last two to three years especially have seen a rise in the effectiveness of the influencer,” Genevieve says. “Brands are recognising this by devoting more budget to internet advertising.”
Instead of influenced by the allure of A-list celebrities in promoting products, brands are increasingly trying out social media influencers being seen as a trusted voice that audiences believe and realize.
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Husskie Editor Yelena Fairfax shares?the dos and don’ts for?social network influencers
Written by Erin Miller